Top 8 CMO Martech Stories For The Week – June 24, 2021

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Salesforce and AWS Strengthen Links Between Platforms

Salesforce and Amazon Web Service (AWS) extend their five-year strategic partnership with the ambition to make it easier for customers to use both capabilities when deploying digital business applications.

The closer product links mean developers will be able to build and launch custom apps that connect Salesforce data and workflows natively in solutions running on AWS and in real time. For example, customers can enable virtual call centers and allow sales teams to access Amazon Connect and AWS AI / ML services, pre-integrated into Sales Cloud and Service Cloud.

Salesforce is also integrating AWS services for voice, video, artificial intelligence (AI), and machine learning directly into new applications for vertical sales, service, and industry use cases. The new digital experience being deployed can then directly exploit AWS technologies such as its real-time communication offering, Amazon Chime SDK, as well as the document data extraction tool, Amazon Textract.

Previously, a large custom embed code was often required. The companies said they’ve collaborated on new low-code tools along with one-click launch tools and a guided setup experience to make it easier to build apps that connect real-time data between Salesforce apps and services. AWS. As part of this agreement, Salesforce customers will be able to purchase solutions directly and then use all of the integrated AWS services on a pay-as-you-go basis.

“This is a landmark partnership for the technology industry, which will allow our customers to experience an even more powerful Salesforce Customer 360 and achieve a new level of success in their business,” said said Marc Benioff, president and CEO of Salesforce. a more unified Salesforce and AWS platform, our customers around the world can create a single source of truth about sales, service, marketing, and commerce – and succeed from anywhere.

New Customer Onboarding Player Raises $ 3 Million

Rocketlane, a company looking to transform the practice of customer onboarding for B2B marketers, has officially launched and secured $ 3 million in seed funding.

Rocketlane is the brainchild of several former Freshworks employees, who said they saw the opportunity for a new systems approach to help B2B companies onboard customers. The result of their work is a shared workspace to unify the management of project tasks, communication with clients and document collaboration. The platform also includes built-in CSAT reports, and there are plans to activate other information and benchmarks to help integration and implementation teams improve processes.

The launch comes after a pilot phase with companies such as Aryaka Networks, Chargebee, Joveo and Netcore. New seed funding for Rocketlane, meanwhile, comes from Nexus Venture Partners and Matrix Partners.

“Integration is quickly becoming the new bottleneck for fast growing SaaS companies,” commented CEO Srikrishnan Ganesan. “There is a software platform for almost every other part of the customer journey: sales, customer success, and support. But when onboarding clients, most settle for spreadsheets and general purpose collaboration / project tools and get degraded results. Rocketlane aims to solve this problem.

Progress amplifies digital marketing capabilities

New digital marketing capabilities are among the major enhancements of the latest updates to the Sitefinity Insight platform of Progress software.

The digital management provider has unboxed its latest SaaS analytics, personalization and optimization system, Sitefinity Insight, as well as its Sitefinity Cloud platform for managing digital experiences. New features include an AI-powered conversion attribution modeling tool to automatically discover which interactions have the most impact on conversations, as well as detailed video performance tracking.

There are also advanced rules for scoring prospects to better manage prospects already converted or at the start of the journey. Additionally, the new Audience Intelligence aims to help identify the most effective topics and touchpoints in engagement audiences, split into first or last contact and featured on Paid, Acquired, and Owned channels.

Progress said enhancements to Sitefinity Cloud include simplified domain management, allowing administrators to list, add, remove, and configure domains in available environments.

DoubleVerify becomes contextual on The Trade Desk

Adtech actor DoubleVerify has confirmed that its custom contextual targeting is now available on The Trade Desk’s demand side platform (DSP) in Australia.

The collaboration will allow programmatic advertisers using the platform to target relevant audiences using personalized segments directly through The Trade Desk platform without the use of cookies. The personalized contextual offer was initially launched in September 2020 and is part of DoubleVerify’s Performance Solutions suite. DoubleVerify solutions have been designed to mitigate fraud, ensure brand security and certified visibility.

Contentsquare enters the fray for cookie-free solutions

Contentsquare, a digital experience analytics provider, is looking to join the group of vendors offering cookie-free solutions for marketers and has launched a new analytics solution to do just that.

Contentsquare cookie-free analytics solutions are the result of a recent US $ 500 million Series E investment round, led by Softbank. Rather than relying on third-party cookies, the company said it aggregates and analyzes consumer interactions such as mouse movements, touch and mobile interactions to determine purchase intent.

The latest solution will give businesses the ability to turn off first-party and third-party cookies while still accessing real-time customer information.

Vungle acquires influencer marketing platform

US mobile performance marketing provider Vungle made its fourth acquisition in less than a year and purchased JetFuel for an undisclosed amount.

JetFuel is an influencer marketing management tool providing developers and advertisers with the tools to automate and tailor marketing campaigns across an influencer network of 15,000 people. Together, the company said these influencers have 4 billion Instagram followers, 1.5 billion TikTok subscribers, and 100 million daily Snapchat views. Advertisers are billed at cost per action for the interaction.

Vungle said the deal further expands its mobile performance marketing platform and helps tap the Gen Z cohort. Other recent acquisitions include mobile ad creative company TreSensa Technologies, the company of mobile game analysis, GameRefinery, and marketing intelligence player, AlgoLift.

“JetFuel brings strong technical expertise and business success in social media and influencer marketing, creating a unique and valuable extension of our performance marketing platform that will empower not only our current customers, but the next generation as well. digital entrepreneurs, ”said Jeremy Bondy, CEO of Vungle. , mentionned.

Introhive secures $ 100 million

Sales and revenue platform Introhive secured US $ 100 million in its latest Series C funding round led by private equity firm PSG.

The vendor’s technology offering includes real-time intelligence and artificial intelligence-based data cleansing tools aimed at improving the ability of sales, marketing and customer support teams to interact with customers. The platform works with any CRM and can be integrated with marketing automation and business intelligence technologies. The company was founded in 2021.

In 2020, Introhive said its platform processed a trillion transactions, captured over 60 million contacts and relationships, saved nine million man hours, and supported users in 90 countries. The latter funding will be used to pursue strategic acquisitions, expand the global presence and develop the engineering, sales and marketing teams.

“We often say ‘first you buy a CRM, then you buy us’,” said the CEO and co-founder of Introhive, Jody gladden. “Our internal compass focuses on the 3Rs – income, retention and relationships – as key ingredients of a successful and successful business.”

Geolocation Player Raises $ 115 Million, Makes Acquisition

Uberall, an eight-year-old location intelligence player who has raised US $ 115 million in capital as part of its growth strategy, is also raising funds this week.

The latest investment round for the Los Angeles-Berlin joint venture was led by Bregal Milestone, Level Equity, United Internet and Uberall management. The funds will be used to accelerate growth, with a focus on the United States and Canada. Uberall operates in six countries.

The company also confirmed the acquisition of a long-term partner, MomentFeed, a proximity search optimization player based in the United States. The company said their combined power would enhance and extend the reach of the “Near Me” customer experience platform across 1.35 million business locations worldwide. Products include reputation management listings and products, Google local ad functionality, and customer sentiment analysis.

Customers for both companies include BP, KFC and Pizza Hut around the world. Financial terms were not disclosed. As part of the deal, MomentFeed CEO Nick Hedges joins Uberall’s leadership team as chief strategy officer and executive vice president for North America.

“As consumers reappear after a year or more of lockdowns, businesses are rebounding and they need to be able to meet growing consumer demands to receive the in-store experiences and services they expect,” said Florian, co-founder and CEO of Uberall. Hübner. “The combination of Uberall and MomentFeed is helping us become the clear category leader with more innovative products, a world-class team and the financial resources to fully seize the opportunity. ”

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