Nevada’s tourism division, Travel Nevada, has launched a statewide roadshow to inspire Nevada destinations to seek consulting services to boost their local economies by creating new experiences for travelers.
The Destination Development program is an integral part of Travel Nevada’s strategic plan for the long-term, sustainable development of tourism in rural communities.
Up to six destinations will be selected to participate in the new Destination Development Demonstration Project (3D). After an eight-month planning cycle, chosen destinations can bring their concepts to life by applying for a portion of a one-time $2 million fund created from the state’s share funding from the US Economic Development Administration American Rescue Plan Act.
Details of the 3D project were shared in a webinar following the Nevada Tourism Commission’s approval of the 3D project guidelines. After the webinar, the state tourism agency hosted the first of nine stops in a week-long statewide roadshow to explain the 3D project. Over 120 tourism industry partners have registered for workshops scheduled in Carson City, Winnemucca, Elko, Ely, Caliente, Henderson, Pahrump, Tonopah and Fallon.
Applications will be accepted from September 16 to October 25, 2022 online at https://travelnevada.biz/ruralprograms/. Travel Nevada plans to announce the selected 3D entrants on December 8, after approval by the Nevada Commission on Tourism.
Any destination eligible to apply for the Travel Nevada Marketing Matching Grant program can also apply for the 3D project. Applicants may include standalone destinations or collaborations of multiple partners unified around a concept in an identifiable geographic location.
The scoring system will favor collaborative approaches likely to have a significant local or national economic impact and which demonstrate the ability to carry out a project. Points will also be awarded for projects that may align with Travel Nevada’s marketing strategy, spur development in lesser-known locations, and showcase diverse cultures or support diverse communities or businesses.
Selected 3D destinations will agree to engage in an 8-month planning process to develop a research-based strategy to shape their destination’s unique assets to attract new visits or increase visits. Each 3D destination will participate in the creation of a 10-year plan providing ongoing guidance in the development of their destination and potentially attracting future investment.
“I am proud that Travel Nevada is able to offer this investment in rural tourism infrastructure,” said Brenda Scolari, director of the Nevada Department of Tourism and Cultural Affairs. “We hope Nevada communities will benefit from this program, which is designed to support a vibrant economic future across the state.”
To help shape and guide the 3D project, Travel Nevada formed a 3D working group representing partnerships with other government agencies, universities, and private industry. Members include:
* Colin Robertson, Administrator, Nevada Division of Outdoor Recreation
* Shari Davis, Director, Rural Economic and Community Development, Governor’s Office of Economic Development
* Miles Gurtler, BLM NV Recreation, National Conservation Lands & Tourism Lead, US Bureau of Land Management
* Tony Manfredi, Executive Director, Nevada Arts Council
* Frederick Steinmann, Research Assistant Professor, University of Nevada Reno
* Myron Freedman, administrator, Nevada Division of Museums and History
* Stacey Montooth, Executive Director, Nevada Indian Commission
* Rebecca Palmer, Nevada State Historic Preservation Officer
* Lucas Ingvoldstad, State Director of Rural Development, Nevada, USDA
Travel Nevada (the Nevada Division of Tourism) is part of the Nevada Department of Tourism and Cultural Affairs. He is responsible for promoting and marketing Nevada as a travel destination. Operating under a performance-based budget structure, TravelNevada is funded solely by a percentage of the lodging tax paid by guests staying overnight throughout the state. To learn more, visit TravelNevada.biz.