New media does not necessarily refer to a specific mode of communication. Some types of new media, such as an online newspaper, are also “old media” in the form of a traditional print newspaper. Other new media is entirely new, like a podcast or a smartphone app. It becomes even more complicated to define if you consider that as technology continues to advance, the definition continually changes.
New media is any media – from newspaper articles and blogs to music and podcasts – that is delivered digitally. From a website or email to mobile phones and streaming apps, any form of internet-related communication can be considered new media.
Earning a new media degree can be a great way to develop a wide range of skills for working in media and technology across many industries.
“I think a new media degree is valuable because it helps hone the skills needed to succeed in this industry, like writing, graphic design, video production, and marketing,” said Christine Edge, Assistant Instructor in the Department of Communications at Southern New Hampshire University (SNHU). “It’s also a very competitive field, and many employers are looking for candidates with media and marketing degrees.”
What is new media – with examples?
the new media institute defines new media as “a catch-all term used to define anything related to the internet and the interplay between technology, images and sound”. This contrasts with “old media”, which PCMag defines as all forms of communication that preceded digital technology, including “radio and television and printed materials such as books and magazines”.
It is also constantly changing. As new technologies are developed and widely adopted, what is considered new continues to transform. Once upon a time, DVDs and CDs were the last way to watch movies and listen to music. Now streaming services like Netflix and Spotify are more popular.
Here are some examples of new media:
- Social networks
- Music and TV streaming services
- Virtual and augmented reality
“I think the most important thing to know about new media is that it’s constantly changing,” Bord said. “While this makes it a challenging field as professionals need to be aware of constantly changing trends and technologies, it also makes it a very exciting and dynamic field to break into.”
New Media Careers
Media is a broad industry that encompasses dozens of positions that tap into skills ranging from writing and oral communication to coding, graphic design and more. Some common positions for someone with a new media degree may include social media manager, public relations specialist and marketing manager, Bord said.
But you don’t have to work in new media to benefit from the skills you develop in a new media degree program. Robert Kruger teaches in SNHU’s Graduate Communications program. He said students often work in communications and government agencies, hospitals and nonprofit organizations.
“We’re also seeing a lot of journalists making the transition to communications, as well as high school teachers taking the next step in aspiring to be a college professor,” Krueger said.
The U.S. Bureau of Labor Statistics tracks many positions held by new media professionals, including:
Social Media Specialist
Social media specialists are experts in representing a business or brand in the public sphere through social networks such as Facebook, Twitter and Instagram. They create and publish content and communicate with customers.
Social media specialists typically have a bachelor’s degree and knowledge of social media platforms and best practices. In 2022, according to Glassdoor, social media specialists earned a median salary of $47,727.
Public relations specialists
Public relations specialists also help maintain and improve a company’s public reputation and image, but typically do so by working with members of the media in person and through press releases and other measures. They may also be in charge of other corporate communications, including speeches by corporate executives.
Public relations specialists typically need a BA in public relations or a related field, such as journalism, communications, English, or business. They rely heavily on their interpersonal, organizational and communication skills.
Public relations specialists earned a median salary of $62,810 in 2020, and the field is expected to grow 11% through 2030, according to the BLS.
As a graphic designer, you would be responsible for creating visual images using computer software to market products and services and to tell stories. You would work with images and text and decide how they work together to communicate effectively through a website, brochure, magazine or advertisement, according to BLS.
Graphic designers generally need a BA in graphic design or a related field. In 2020, graphic designers earned a median salary of $53,380and the field is expected to grow 3% through 2030, according to the BLS.
Editors are responsible for revising, correcting and improving content in all types of publishing formats, many of which are now delivered to readers and viewers digitally. As an editor, you may also be responsible for supervising writers and working with them to improve their writing, as well as developing content and content strategies, and ensuring that all content is in keeping with the style and the editorial guidelines of your publication.
Editors are usually required to obtain a bachelor’s degree, often in communications, journalism or English, and typically begin their careers as writers or editorial assistants. In 2020, editors earned a median salary of $63,400according to the BLS.
Photographers are a good example of a profession that has had to adapt from “old media” to new media as technology has evolved. Instead of film and a developing room, today’s photographers are armed with digital cameras and know how to work with a wide range of computer software. Many photographers are freelancers and may specialize in certain types of photography, such as:
- Air Photo
- Commercial photography
- Drone photography
- Art photography
- News photography
- portrait photography
Although a college degree is not required, many aspiring photographers choose to attend post-baccalaureate training programs to develop their skills. Many entry-level photojournalism positions require a degree in photography, and business and marketing can come in handy for freelance photographers.
In 2020, photographers earned a median salary of $41,280 with job growth of 17% through 2030, according to the BLS.
Marketing managers are executives who plan marketing and advertising campaigns based on market research and analysis and develop strategies to promote products and services to customers. As a marketing manager, you may also be responsible for hiring promotions and marketing staff, meeting with clients, and collaborating with other executives in a company – including public relations, sales, and development. of products – to coordinate the role of marketing strategies in the broader objectives of the company. .
Marketing managers should have a bachelor’s degree and usually have previous experience in other marketing, promotion, or advertising roles. Some employers emphasize the need for strong analytical, decision-making, organizational and communication skills and creativity.
Marketing managers earned a median salary of $141,490 in 2020, and the position is expected to grow by 10% through 2030.
In addition to these positions, Krueger said the value of a new media degree can open up certain industries that might not be obvious to you.
“Just like the saying that every business needs an accountant, I think no business exists without a communications professional,” he said. “More recently, I’ve met many new media professionals who work in-house for major financial institutions and law firms.”
Bord agreed and said virtually all businesses need to have a digital presence and are therefore interested in hiring media professionals.
“If you think of an industry, chances are there’s a new media position available there,” she said.
New media skills
By studying and working in new media, professionals in the field can develop strong, marketable skills that are valuable across a wide range of industries. From writing, editing and design to marketing and public relations, these skills can help you get noticed by too many types of employers to list.
“While studying new media, students will gain theoretical and tactical skills in social media, video, digital marketing, public relations and other areas of communication,” Krueger said. “We seek to prepare students to be leaders in their field, which is why we focus on how to strategize and offer guidance to CEOs and C-suite members as they sit at the table.”
As a new media professional, you can bring value to a business or organization because you’ll be prepared to apply your technical and soft skills to adapt to the ever-changing landscape of the field.
“Students in this field bring expertise in the art of messaging and this intersection with technology,” Krueger said. “As a teacher who also works for a large global company, I assure you that it is the skills that make communicators successful in the field.”
A degree can change your life. Find the SNHU communications program that can best help you achieve your goals.
Joe Cote is an editor at Southern New Hampshire University. Follow him on Twitter @JoeCo2323.