what it is and what it involves

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Climate change is the biggest challenge of our time, according to the United Nations. There are other challenges closely linked to this environmental challenge, such as reducing pollution, ending waste in the oceans, promoting energy transition and implementing a sustainable food model. Digital green finance, which includes a wide range of technologies such as big data, artificial intelligence, blockchain and the Internet of Things (IoT), offers innovative solutions expand sustainable finance and the prospect of a more efficient, accessible and less vulnerable financial system.

It can therefore be a useful method to address these challenges, as technological and innovative models can be applied to promote sustainable investment and their results can be recognized and rewarded. Antoni Ballabriga, Global Head of Responsible Business at BBVA, recognized the importance of connecting digitization and sustainability “to unlock the full potential of the banking sector and financial system by contributing to the UN Sustainable Development Goals (SDGs) and the Paris Agreement.

“In a world increasingly concerned with taking care of and preserving the environment, more and more companies are investing in projects aimed at reducing the environmental impact or promoting sustainable policies”, explains Óscar Fuente, director and founder of the IEBS business school. He points out that “the number of investors who include these variables in their investment algorithms” has also increased.

But what exactly is green digital finance? Marianne Haahr, CEO of the Alliance for Green Digital Finance (GDFA), explains that this means “harnessing emerging technologies and digital tools to create new services, products, strategies and business models that work to create green finance-focused offerings demanded by today’s user.”

According to Fuente, it is a term increasingly used in many countries and which refers to a number of policies and institutional agreements. attract private investment in green industries: “It covers everything from environmental protection to clean energy conservation to financial services.” Green finance can adopt a variety of formats, “such as green bonds, green loans, green insurance and other financial derivatives”.

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